How Fresh & Pressed takes its ironing and laundry bookings online

What they needed

Customers of a collection service are busy. They book in the evening, from a phone, and want the same collection every week without having to remember it. The business needed bookings to come in without the phone ringing, and never more stops in a slot than the van can do.

How it works for them

• Customers check their postcode on the home page before they sign up
• They book a two-hour collection slot, Monday to Saturday, 08:00 to 20:00, and a return slot after the turnaround
• Regulars have a weekly or fortnightly collection and skip it from the reminder email when they’re away
• Ironing preferences, like shirts hung or no fabric softener, are saved once and copied onto every booking
• The driver works from the run sheet; the team works from the queue of what’s due first

Tomorrow’s slots close at 8pm the evening before, so the run sheet is settled before the van goes out. Customers who don’t use email are added by phone and booked on their behalf.

Growing the round

Fresh & Pressed opened with four areas: Bassett Green, Chandlers Ford, Hedge End and West End. In October it added Sarisbury Green, Warsash, Skylark, Titchfield and Titchfield Park. Each new area got its own page on the site and its own postcode rules, and every slot serves it.